GoFinance
Web Design
GoFinance
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GoFinance is an outsourced finance department for startups and high-tech companies, from CFO work to bookkeeping and payroll. I designed their website, and this version is close to what the client got in the end. The main difference from the live site is the imagery. Instead of photos, each image is a simple chart of the work GoFinance does, with a yellow line over the part they take care of. The yellow comes from the headline, where one word is marked the same way.
The palette is navy, yellow, mist and paper, plus the blue gradient band from their existing brand. Headlines are set in Poppins and text in Plus Jakarta Sans.
Each service gets its own chart: burn and runway for CFO services, budget against actual for controlling, a reconciled ledger for bookkeeping, a monthly calendar for payroll, and one long line from formation to expansion for foreign companies.
On the home page the charts sit in the service cards, followed by the numbers, client quotes and the team.
The services page brings all five services together, and each one opens into its own section with the full list of what’s included.
The about page tells the company’s story, and on mobile everything collapses into a single column.
