Intezer
Marketing Design
Intezer
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Intezer is a cybersecurity company that finds malware by comparing a file’s code with code it has already seen, a bit like comparing DNA. I worked on their marketing design for several years, together with another designer: websites, landing pages, the sign-up flow, reports, events and a steady stream of social posts. What’s here is a selection, reworked into my own version. The logo and colours are Intezer’s. The graphics come from how the product works: a file is broken into small pieces of code, and each piece is either shared with known malware, shared with trusted software, or new.
Most of the graphics are different ways of drawing that comparison. The genome map on the report cover shows code shared across a year of threats, the bars on the landing pages are files laid side by side, and the family tree shows where a new file sits among the families Intezer already knows. Red is always code shared with malware and blue is always trusted code, so the colours mean the same thing everywhere. Yellow is only for buttons.
Each campaign got its own landing page, built from the same parts: a headline, a short form and one graphic. On the first one the graphic is the family tree, with the file being checked boxed and its branch leading back to Emotet.
The website page covers the same ground at more length: how an alert gets investigated, a comparison with other MDR services, what to expect in the first 14 days, a customer quote and the sign-up form.
The sign-up flow has five steps. The left side keeps a short reminder of what you get, so it never feels like just a form. There’s a mobile version of the main screens, and an ROI calculator where each dot in the results stands for a day.
The annual threat report uses the genome map on the cover and a family tree for the methodology. For events there’s a booth backwall, a booth map and a counter. The social posts reuse the same graphics, with one number or one headline each.
